Your secret weapon of 2026:
The Brand Marketing Formula
Designed for Brands & Business leaders ready to scale to a larger audience — without hiring a full-time Marketing team or agency.
Brand Positioning
+ Digital Marketing
= Record Sales
We help established brands and businesses thrive by identifying the most fruitful revenue streams and implementing our proven system of support: The Brand Marketing Formula.
With over 10 years of experience leading the Marketing Teams and Brand Strategy for products across Beverage, Wellness, Supplements, Spirits, Luxury Goods, and Retail, we have a lengthy record of successfully identifying audience potential and business opportunity. We use a strategic and agile approach focussed on reaching specific sales and business goals through modern marketing, leveraging both traditional brand frameworks and AI-driven systems support & implementation. We help brands define their North Star in the modern world of consumer discovery to drive record-setting sales and business growth.
Let’s do some Great Brand Work together.
Services
I take a holistic approach to assessing your business or brand’s earning opportunity by understanding what resonates with your team, your mission, and your potential audience. I support you and your team keep track of your key goals, and build a Master Marketing Plan that helps goals and initiatives stay on track without overcomplicating anyone’s workload.
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Is your DTC user experience smooth as butter? Does it support your brand’s Call-To-Action? I help ensure your DTC store is set up for success.
-Homepage UX
-Product Copywriting
-Landing Page & Product Page Strategy
-Shopify Assessment -
I help keep Email Marketing simple from implementation to support. See your returning customer rate double, and start bringing in more referrals in as little as 30 days.
-Automated Email Framework
-Email Templates
-A/B Testing Strategy
-Brand Campaign Planner
-Consumer Journey Roadmap
-CRM Implementation & Support
-Customer Segmentation Framework
-Lead Acquisition Strategy -
In the constantly-changing world of social media, it’s hard to know if it’s a “necessary evil” or if the algorithm actually favors unique elements of your business.
I help simplify the investment and help you feel confident about how you’re showing up on social media, and how you’re spending your advertising budget.
-Paid Social Media Strategy
-Organic Social Media Strategy
-Influencer Partnership Framework
-Community Building Blueprint
-Ad Copywriting & Review
-Creative Direction & Review -
Goal-setting and deadline accountability are often challenging benchmarks for lean teams with competing priorities.
I help Executives and Leaders simplify their Marketing plans by setting clear and realistic deliverables and deadlines with regular check-ins for accountability and review. You’ll get extra support files and face-to-face time.
Client Work
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Zeroe Plant-Based Caviar
Bloomberg’s Top 100 Gifts of 2025
30% Increase in DTC Returning Customer Rate within 90 days
Strategic Partnerships Secured Placement in Anthropologie stores
Email & Social Media
Brand Optimization Support
Brand Storytelling
Paid Social Creative Strategy
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Lādē-Pops Vaginal Wellness
Pre-Launch Strategy & Support for Founder/CEOEmail Marketing Implementation & Systems Support
Email Template Library Build
Digital Brand Marketing Copy Library
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Bluebird Botanicals CBD
Product Launch Strategy The first CBD lotion sold at Whole Foods stores.
Email Marketing Customer acquisition & Retention Strategies earning >60% of monthly DTC sales.
Automated Flow Framework 6-figure added monthly sales.
Lead Generation Framework 100k Email Subscribers within 1 Year.
Doubled Average Basket Size
within 6 months. -
Starward Australian Whisky
300% increase in DTC sales YoY.Returning Customer Rate grew from 8% to 32% within 90 days.
6x ROAS on Meta Brand Campaigns.
3k Email Subscribers became 50k Subscribers within 6 months.
+150% DTC Average Order Value.
Email Open Rates of 40-50% consistently.
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Spark Luxury Grills
+200% growth in DTC traffic within 30 days.Email drove 100% of accessory & merch sales.
Email drove the pre-launch and pre-sale strategy, resulting in a sell-out launch week.
Email Open Rates increased from 20% to 45% within 30 days.