How it all began…

Maya Traisman, GBW’s founder, comes from over a decade of experience leading marketing teams across CPG, beverage, wellness and lifestyle brands. Over the years, she has perfected the ability to optimize marketing efforts to achieve big, splashy results.

From her early career days with Coca-Cola, to her current work with DTC brands like Zeroe Caviar, Maya has a unique, tactical approach where a strong brand strategy drives sales.

Email and Social Media have proven to be staples in Maya’s recipe for longterm brand success. Through her approach in these channels, she has secured a reputation for regularly setting DTC sales records. In a digital world that is constantly changing and evolving, Email and Social remain levers that must be pulled.
Strategically, and consistently.

When Maya started GBW, she wanted to provide a solution to brand managers, fractional CMOs, team leaders and founders who are spread too thin to properly manage Email and Social, but don’t want to miss out on the opportunity while waiting for more bandwidth.

Building a brand is a longterm investment, but Email and Social can deliver instant results with the right approach. The GBW approach.