Maya Traisman, GBW’s founder, comes from over a decade of experience leading marketing teams across CPG, beverage, spirits, wellness and lifestyle brands. Over the years, she has perfected the ability to optimize marketing efforts to achieve big, splashy results that impress business leaders, investors, and industry pros. Nicknamed the marketing Swiss Army knife, the Jane of all trades, the right hand, and wears-many-hats, email became Maya’s secret weapon for longterm brand-building. She secured a reputation for constantly setting DTC sales and engagement records by leveraging her strategic approach.

After Email began driving 60% of company revenue at Bluebird Botanicals, and fueled a 300% increase in DTC sales YoY at Starward Whisky, Maya knew the impact of Email would be celebrated. It became clear that in a digital world that is constantly changing and evolving, Email remains a lever that must be pulled - strategically, and consistently.

When Maya started GBW, she wanted to provide a solution to brand managers, fractional CMOs, team leaders and founders who are spread too thin to properly manage the Email channel, but don’t want to miss out on the enormous opportunity while waiting for more bandwidth to free up.

Email is a longterm investment that can deliver instant results with the right approach. The GBW approach.