Your secret weapon of 2026:
The Brand
Marketing Solution
Get your BRAND to drive BUSINESS — without hiring a full-time Marketing Team.
Brand Positioning
+ Digital Marketing
= Record Sales
We help brands and businesses thrive by identifying the most fruitful revenue streams and implementing our proven system of support: The Brand Marketing Solution.
With over 10 years of experience leading Marketing teams and brand strategy for products across Beverage, Wellness, Supplements, Spirits, Luxury Goods, and Retail, we have a lengthy record of successfully identifying audience potential and business opportunity. We use a strategic and agile approach focussed on maximizing brand moments to reach sales and business targets. We leverage both traditional brand frameworks and AI-driven systems to optimize budgets of all sizes. Our approach has successfully led brands to define their North Star in the modern world of consumer discovery, and capture their unique formula to business growth.
Let’s do some Great Brand Work together.
Services
I take a holistic approach to assessing your business or brand’s earning opportunity by understanding what resonates with your team, your mission, and your potential audience. I support you and your team keep track of your key goals, and build a Master Marketing Plan that helps goals and initiatives stay on track without overcomplicating anyone’s workload.
-
Is your DTC user experience smooth as butter? Does it support your brand’s Call-To-Action? I help ensure your DTC store is set up for success.
-Homepage UX
-Product Copywriting
-Landing Page & Product Page Strategy
-Shopify Assessment -
I help keep Email Marketing simple from implementation to support. See your returning customer rate double, and start bringing in more referrals in as little as 30 days.
-Automated Email Framework
-Email Templates
-A/B Testing Strategy
-Brand Campaign Planner
-Consumer Journey Roadmap
-CRM Implementation & Support
-Customer Segmentation Framework
-Lead Acquisition Strategy -
In the constantly-changing world of social media, it’s hard to know if it’s a “necessary evil” or if the algorithm actually favors unique elements of your business.
I help simplify the investment and help you feel confident about how you’re showing up on social media, and how you’re spending your advertising budget.
-Paid Social Media Strategy
-Organic Social Media Strategy
-Influencer Partnership Framework
-Community Building Blueprint
-Ad Copywriting & Review
-Creative Direction & Review -
Goal-setting and deadline accountability are often challenging benchmarks for lean teams with competing priorities.
I help Executives and Leaders simplify their Marketing plans by setting clear and realistic deliverables and deadlines with regular check-ins for accountability and review. You’ll get extra support files and face-to-face time.
Client Work
-
Zeroe Plant-Based Caviar
Bloomberg’s Top 100 Gifts of 2025
30% Increase in DTC Returning Customer Rate within 90 days
Strategic Partnerships Secured Placement in Anthropologie stores
Email & Social Media
Brand Optimization Support
Brand Storytelling
Paid Social Creative Strategy
-
Lādē-Pops Vaginal Wellness
Pre-Launch Strategy & Support for Founder/CEOEmail Marketing Implementation & Systems Support
Email Template Library Build
Digital Brand Marketing Copy Library
-
Bluebird Botanicals CBD
Product Launch Strategy The first CBD lotion sold at Whole Foods stores.
Email Marketing Customer acquisition & Retention Strategies earning >60% of monthly DTC sales.
Automated Flow Framework 6-figure added monthly sales.
Lead Generation Framework 100k Email Subscribers within 1 Year.
Doubled Average Basket Size
within 6 months. -
Starward Australian Whisky
300% increase in DTC sales YoY.Returning Customer Rate grew from 8% to 32% within 90 days.
6x ROAS on Meta Brand Campaigns.
3k Email Subscribers became 50k Subscribers within 6 months.
+150% DTC Average Order Value.
Email Open Rates of 40-50% consistently.
-
Spark Luxury Grills
+200% growth in DTC traffic within 30 days.Email drove 100% of accessory & merch sales.
Email drove the pre-launch and pre-sale strategy, resulting in a sell-out launch week.
Email Open Rates increased from 20% to 45% within 30 days.